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ABOUT

With 15+ years of print and UX/UI experience, I’m a goddamn unicorn. After graduating Art Center College of Design, Pasadena, I entered the industry in print & brand design. I learned the fundamentals and taught Typography at various universities before moving heavily into UX/UI. It is here where we influence the world. I focus heavily on the entertainment, hospitality, and luxury / masstige e-commerce spaces with specialties in purchase flow and ADA compliance.

EXPERTISE

  • Print Design, pre-press, production

  • UX/UI Design for 3-foot & 10-foot experiences

  • Wireframing

  • Rapid Prototyping, & Motion / High-Fidelity Prototyping

  • Psychographics & User Breakdowns

  • User Stories, Mapping, Pathing, & Testing

  • Design for Disabilities & ADA Compliance

  • General Best Practice

  • Conversion Funnel Optimization

PLATFORMS

DIGITAL: Responsive Web // iOS App // Android // Apple TV // Xbox // PS4 // Roku // Chromecast
PHYSICAL: Print & Editorial // Environmental // Brand // Product Photography // Illustration & Fine Art

PROFICIENCY

Adobe Creative Suite // InVision // Principle // Keynote // Pages // Powerpoint // Excel // Word, & all that stuff…


EXPERIENCE

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FREELANCE DESIGN : 2018 - ?
Independent contracting

Freelance UX/UI and Print Design


 modop

ART DIRECTOR : 2015 - 2018
modop

Lead international UX/UI teams on projects for clients including NBC/Universal, Nike, Preferred Hotel Group, and more. Worked on projects for responsive web, mobile web, native app, Apple TV, Xbox, Playstation, & Chromecast


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CREATIVE DIRECTOR, UX/UI : 2013 - 2015
Luxury Link

Lead design and marketing efforts for the leader in luxury travel. Worked with the founder and CEO to reposition the brand, and streamline business workflow.

ACHIEVED: Average Order Value: up 10%, Mobile Usability: up 83%, Traffic: up 33%, Cart Abandonment: down 25%,

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CREATIVE DIRECTOR, D2C : 2008 - 2011
Warner Music Group, Rhino

Led rebrand and D2C UX/UI for Warner Music Group’s legendary catalogue label. Enabled single track, multi-codec downloads. Conceived & co-created consumer products, organized & directed photoshoots & managed assets for creative team

ACHIEVED: Conversion Rate: up 700%, Revenue: up 300%, Go-To-Market Efficiency: up 300%, Net Margin: up 200%, Average Order Value: up 150%, Acquisition: up 500%, Customer Service Inquiries: down 20%, Cart Abandonment: down 40%

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FREELANCE DESIGNER : 2002 - 2011
Independent Contractor

Clients included: Academy of Motion Picture Arts & Sciences, The Hollywood Foreign Press Association, Ascent Media, Princess Cruises, Los Angeles Chamber of Commerce