Curriculum Vitae

  • With 15+ years of print & UX/UI experience, I’m a goddamn unicorn. After graduating Art Center College of Design, Pasadena, I entered the industry in print & brand design. I learned the fundamentals and taught Typography at various universities before moving strongly into UX/UI.

    I focus heavily on the entertainment, hospitality, and luxury e-commerce spaces with specialties in purchase flow, checkout, & ADA compliance.

  • • Psychographics & User Breakdowns

    • User Stories, Mapping, Pathing, & Testing

    • UX/UI Design for Web, Mobile, App, TV, & Apple Watch

    • Augmented Reality

    • Wireframing

    • Rapid Prototyping, & Motion / High-Fidelity Prototyping

    • Conversion Funnel Optimization

    • Best Practice & ADA-Compliance

    • Print Design & Pre-Press Production

  • • Full Mac Office Suite

    • Full Google Office Suite

    • Adobe Photoshop

    • Adobe Illustrator

    • Adobe XD

    • Adobe InDesign

    • Principle

    • Figma

SR. UX/UI DESIGNER: 2022 - ?
Deutsch LA
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Lead UX/UI initiatives on projects for clients including Taco Bell, Walmart, Dr Pepper and PetSmart. Lead redesign initiatives on native app as well as Web 2.0

FREELANCE DESIGN : 2006 - 2022
Independent contracting
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Freelance Design Consultation for clients including the Golden Globe Awards, The Academy of Motion Picture Arts & Sciences, and Princess Cruises.

SR. ART DIRECTOR - UX/UI : 2015 - 2018
modop
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Lead international UX/UI teams on projects for clients including NBC/Universal, Nike, Preferred Hotel Group, and more. Worked on projects for responsive web, mobile web, native app, Apple TV, Xbox, Playstation, & Chromecast

CREATIVE DIRECTOR, UX/UI : 2013 - 2015
Luxury Link
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Lead design and marketing efforts for the leader in luxury travel. Worked with the founder and CEO to reposition the brand, and streamline business workflow.

ACHIEVED: Average Order Value: up 10%, | Mobile Usability: up 83%, | Traffic: up 33%, | Cart Abandonment: down 25%

CREATIVE DIRECTOR, D2C : 2008 - 2011
Warner Music Group, Rhino
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Led rebrand and D2C UX/UI for Warner Music Group’s legendary catalogue label. Enabled single track, multi-codec downloads. Conceived & co-created consumer products, organized & directed photoshoots & managed assets for creative team

ACHIEVED: Conversion Rate: up 700%, | Revenue: up 300%, | Go-To-Market Efficiency: up 300%, | Net Margin: up 200%, | Average Order Value: up 150%, | Acquisition: up 500%, | Customer Service Inquiries: down 20%, | Cart Abandonment: down 40%