With 15+ years of print and UX/UI experience, I’m a goddamn unicorn. After graduating Art Center College of Design, Pasadena, I entered the industry in print & brand design. I learned the fundamentals and taught Typography at various universities before moving heavily into UX/UI. It is here where we influence the world. I focus heavily on the entertainment, hospitality, and luxury / masstige e-commerce spaces with specialties in purchase flow and ADA compliance.
Print Design, pre-press, production
UX/UI Design for 3-foot & 10-foot experiences
Rapid Prototyping, & Motion / High-Fidelity Prototyping
Psychographics & User Breakdowns
User Stories, Mapping, Pathing, & Testing
Design for Disabilities & ADA Compliance
General Best Practice
Conversion Funnel Optimization
DIGITAL: Responsive Web // iOS App // Android // Apple TV // Xbox // PS4 // Roku // Chromecast
PHYSICAL: Print & Editorial // Environmental // Brand // Product Photography // Illustration & Fine Art
Adobe Creative Suite // InVision // Principle // Keynote // Pages // Powerpoint // Excel // Word, & all that stuff…
FREELANCE DESIGN : 2018 - ?
Freelance UX/UI and Print Design
ART DIRECTOR : 2015 - 2018
Lead international UX/UI teams on projects for clients including NBC/Universal, Nike, Preferred Hotel Group, and more. Worked on projects for responsive web, mobile web, native app, Apple TV, Xbox, Playstation, & Chromecast
CREATIVE DIRECTOR, UX/UI : 2013 - 2015
Lead design and marketing efforts for the leader in luxury travel. Worked with the founder and CEO to reposition the brand, and streamline business workflow.
CREATIVE DIRECTOR, D2C : 2008 - 2011
Warner Music Group, Rhino
Led rebrand and D2C UX/UI for Warner Music Group’s legendary catalogue label. Enabled single track, multi-codec downloads. Conceived & co-created consumer products, organized & directed photoshoots & managed assets for creative team
FREELANCE DESIGNER : 2002 - 2011
Clients included: Academy of Motion Picture Arts & Sciences, The Hollywood Foreign Press Association, Ascent Media, Princess Cruises, Los Angeles Chamber of Commerce