Matthew Cogswell

Lead Product Designer with 10+ years of experience driving measurable impact across diverse industries including SaaS & Ecom.

Work
Hand holding smartphone showing banking app with checking account balance of $3,240.88 and recent transaction at Trader Joe's.
FINTECH

Redesigning Europe’s second largest neobank to target US membership.

PROBLEM
Dutch Neobank has been having trouble breaking into the American marketplace due to cultural differences in need.
GOAL
Rethink their app and brand to appeal to American sensibilities and target a 3X increase in membership.
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Person holding a smartphone displaying a purple app screen with a glowing wave pattern and a quote text.
SAAS

Solving Conversational Anxiety trough ethical AI.

PROBLEM
Over 74% of Gen Z and Millennials experience social anxiety regarding in-person conversation & interactions.
GOAL
Design a “Conversational Guide” to target 70% adoption rate within a user’s first 3 sessions and a 20% higher retention rate compared to traditional messaging apps,
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Laptop, tablet, and smartphone displaying a luxury hotel booking website with scenic resort images and search options.
E-COMMERCE

Increasing Mobile Engagement by 83% through strategic UX.

PROBLEM
Preferred Hotels & Resorts had noticed a lag in conversion and felt their engagement could be better but didn't know how to go about capturing users and converting them.
SOLUTION
Design an online experience that would both delight users and lead to a 25% reduction in cart abandonment
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Smartphone screen showing a food delivery app with an order status reading 'Your Order Is At Your Door' and an estimated arrival time of 5:20 PM.
E-COMMERCE

Increasing transactions for Taco Bell by 148%

PROBLEM
Taco Bell needed to add delivery to their app and increase conversion for the world’s 7th best QSR.
SOLUTION
Bring delivery to the Taco Bell app while at the same time revising the design to be cleaner, more on-brand, and engaging.
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Laptop, smartphone, and tablet displaying a music streaming app with album covers and playlists on a dark background.
E-COMMERCE

Increasing online revenue by 300% for Warner Music Group

PROBLEM
Warner Music Group’s catalogue label was stuck in the analogue days and needed to go digital.
PROBLEM
Design a digital multi-track download system that will increase revenue by 3X and iterate a checkout that will increase conversion by 7X.
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Testimonials
Matthew is an asset to any UX team. He applies a user focused approach to immensely complex systems and make them feel simple and easy. His constant love for learning means he is always bringing a fresh perspective to UX and collaborating seamlessly with teammates from UI and development.
Portrait of Shannon Gaborioau
SHANNON GABORIAU »
SVP, Design Director
Yes& Agency
Matt's meticulous attention to detail and unwavering work ethic have set a high bar for all of us. His willingness to always lend a hand and his consistent delivery of top-notch work make him an indispensable member of our team. Beyond professional contributions, his positive presence and camaraderie make every work day brighter.
Portrait of Ivan Perez-Amendariz
IVAN PEREZ-ARMENDARIZ »
Chief Digital Officer
Deutsch
Matt is a gifted designer and creative strategist. He can see the big picture and understand the business requirements of any project. I was so impressed with his listening skills which are critical to any creative director or designer. He heard what we needed and supplied a range of options for us. Matt's site designs totally delivered on our existing brand guidelines while at the same time pushing us forward in terms of user experience. He's a total pleasure to work with and would be a big plus to any brand looking to get to the next level.
Portrait of Mark Brogger
MARK BROGGER »
Vice President, Content
Forge
Not only is Matthew brilliant and creative, but he understands both design and neurocommerce: His work is not only stunning, it drives business initiatives. Matt is articulate, passionate about his work, and is the person on our team who takes the initiative and goes behind the scenes to push a crucial project through when the rest of us are swamped. He is an asset both professionally and personally to any team he's on.
Portrait of Holly Wilde
HOLLY WILDE »
Head of Product Marketing
Procore Technologies
Matt is downright amazing. He understands the consumer, the business, the company culture, the objectives, and strategy to synthesize the best user experience possible to satisfy all those stakeholders. He is incredibly productive and values feedback. I truly enjoyed working with Matt, and hope to do so again.
Portrait of James Keating
JAMES KEATING »
Vice President - SEO & Insights, WebMD
Internet Brands
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