After graduating Art Center College of Design, Pasadena, with distinction,  I entered the industry in print & brand design. I learned the fundamentals and taught typography at various universities before moving strongly into UX/UI.

I believe UX starts with empathy and UI starts with the brand; bringing them together is how you truly connect with people. My fascination with psychology allows me to design for a user’s fears and motivations, simplifying complex systems into honest, empowering interfaces.

I don’t just design clean experiences from landing to checkout, I optimize them. Whether it’s reducing cart abandonment or leading AI-driven initiatives, I create high-performance, accessible products that prove that 'delightful' and 'profitable' are not mutually exclusive.