Work

Work

Laptop, tablet, and smartphone displaying a luxury hotel booking website with scenic resort images and search options.
E-COMMERCE

Increasing Mobile Engagement by 83% through strategic UX.

PROBLEM
Preferred Hotels & Resorts had noticed a lag in conversion and felt their engagement could be better but didn't know how to go about capturing users and converting them.
SOLUTION
Design an online experience that would both delight users and lead to a 25% reduction in cart abandonment
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Smartphone screen showing a food delivery app with an order status reading 'Your Order Is At Your Door' and an estimated arrival time of 5:20 PM.
E-COMMERCE

Increasing transactions for Taco Bell by 148%

PROBLEM
Taco Bell needed to add delivery to their app and increase conversion for the world’s 7th best QSR.
SOLUTION
Bring delivery to the Taco Bell app while at the same time revising the design to be cleaner, more on-brand, and engaging.
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Laptop, smartphone, and tablet displaying the Rescue Writer pet profile generator interface with options and sample profiles.
SAAS

Using AI to turn data into 350,000 life-saving stories.

PROBLEM
Shelter animals are 10X more likely to get adopted if they have a bio, but shelter staff are too overworked to created them.
SOLUTION
Build a high-velocity, generative AI engine that humanizes shelter data by converting cold traits into warm, narrative-driven bios... in seconds.
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Hand holding smartphone showing banking app with checking account balance of $3,240.88 and recent transaction at Trader Joe's.
FINTECH

Redesigning Europe’s second largest neobank to target US membership.

PROBLEM
Dutch Neobank has been having trouble breaking into the American marketplace due to cultural differences in need.
GOAL
Rethink their app and brand to appeal to American sensibilities and target a 3X increase in membership.
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Person holding a smartphone displaying a purple app screen with a glowing wave pattern and a quote text.
SAAS

Solving Conversational Anxiety trough ethical AI.

PROBLEM
Over 74% of Gen Z and Millennials experience social anxiety regarding in-person conversation & interactions.
GOAL
Design a “Conversational Guide” to target 70% adoption rate within a user’s first 3 sessions and a 20% higher retention rate compared to traditional messaging apps,
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Laptop, smartphone, and tablet displaying a music streaming app with album covers and playlists on a dark background.
E-COMMERCE

Increasing online revenue by 300% for Warner Music Group

PROBLEM
Warner Music Group’s catalogue label was stuck in the analogue days and needed to go digital.
SOLUTION
Design a digital multi-track download system that will increase revenue by 3X and iterate a checkout that will increase conversion by 7X.
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More Work

PRINT DESIGN
Golden Globe Award trophy with text reading 'The Hollywood Foreign Press Association, The Sixty-Third Annual Golden Globe Awards' on a light background.
Designing the Golden Globe Awards programme
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BRANDING
Golden Oscar statue against a red curtain and a large Oscar statue on stage beside a woman at a podium.
Branding the Oscars 75th Anniversary Celebration
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BRANDING
The word 'FÜD' displayed in bold letters with decorative swirls on a light background.
Branding a specialty catering company for exclusive clients
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PRINT DESIGN
Open magazine displaying a blue page with text about 'VOICE' guidelines and another page listing 'Verboten Words' with a photo of a building on green grass under a cloudy sky.
Designing a Luxury Brand bible
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PRINT DESIGN
Open magazines displaying architectural designs and text, featuring a building with flowing red and white curved lines.
Celebrating the groundbreaking construction of one of Hollywood’s most iconic museums.
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BRANDING
Modern two-story house with large windows, black roof, surrounded by palm trees and greenery at dusk.
Bringing sophistication to luxury real-estate
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