Work

Work

Hand holding smartphone showing banking app with checking account balance of $3,240.88 and recent transaction at Trader Joe's.
FINTECH

Redesigning Europe’s second largest neobank to target US membership.

PROBLEM
Dutch Neobank has been having trouble breaking into the American marketplace due to cultural differences in need.
GOAL
Rethink their app and brand to appeal to American sensibilities and target a 3X increase in membership.
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Person holding a smartphone displaying a purple app screen with a glowing wave pattern and a quote text.
SAAS

Solving Conversational Anxiety trough ethical AI.

PROBLEM
Over 74% of Gen Z and Millennials experience social anxiety regarding in-person conversation & interactions.
GOAL
Design a “Conversational Guide” to target 70% adoption rate within a user’s first 3 sessions and a 20% higher retention rate compared to traditional messaging apps,
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Laptop, tablet, and smartphone displaying a luxury hotel booking website with scenic resort images and search options.
E-COMMERCE

Increasing Mobile Engagement by 83% through strategic UX.

PROBLEM
Preferred Hotels & Resorts had noticed a lag in conversion and felt their engagement could be better but didn't know how to go about capturing users and converting them.
SOLUTION
Design an online experience that would both delight users and lead to a 25% reduction in cart abandonment
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Smartphone screen showing a food delivery app with an order status reading 'Your Order Is At Your Door' and an estimated arrival time of 5:20 PM.
E-COMMERCE

Increasing transactions for Taco Bell by 148%

PROBLEM
Taco Bell needed to add delivery to their app and increase conversion for the world’s 7th best QSR.
SOLUTION
Bring delivery to the Taco Bell app while at the same time revising the design to be cleaner, more on-brand, and engaging.
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Laptop, smartphone, and tablet displaying a music streaming app with album covers and playlists on a dark background.
E-COMMERCE

Increasing online revenue by 300% for Warner Music Group

PROBLEM
Warner Music Group’s catalogue label was stuck in the analogue days and needed to go digital.
PROBLEM
Design a digital multi-track download system that will increase revenue by 3X and iterate a checkout that will increase conversion by 7X.
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