Designing a brand bible worthy of a luxury travel brand
ROLE
Design
Pre-Press
TOOLS
Adobe
PLATFORM
Editorial Design
Overview
After repositioning the Luxury Link brand and clarifying what it stood for and why, establishing a color scheme and design language, the entire brand bible had to be committed to print for dissemination and codification. This became an internal editorial work that launched Luxury Link’s in-house magazine, “Lifestyle”.
Challenges
After repositioning the Luxury Link brand and clarifying what it stood for and why, establishing a color scheme and design language, the entire brand bible had to be committed to print for dissemination and codification. This became an internal editorial work that launched Luxury Link’s in-house magazine, “Lifestyle”.
Outcome
The outcome was a document that codified the new brand as well as laid out the direction for designers and copywriters in an engaging and visually descriptive way.
